Style for the Cure at The Mall at Short Hills
Released: 09/15/08
CONTACT:
Janet Cesario, marketing & sponsorship director
Leslie Trifone, marketing specialist
(973) 376-7359
FOR IMMEDIATE RELEASE
THE MALL AT SHORT HILLS HOSTS 6TH ANNUAL STYLE FOR THE CURE
Fundraising and Education Event For Susan G. Komen for the Cure North Jersey
This fall, The Mall at Short Hills will once again support Susan G. Komen for the Cure North Jersey by hosting the 6th annual Style For The Cure event.
Throughout the month of October, which is Breast Cancer Awareness Month, for every Mall at Short Hills Gift Card purchased at Guest Services, The Mall at Short Hills will donate $5 to Susan G. Komen for the Cure North Jersey. As a thank-you, customers will also receive a signature Mall at Short Hills pink ribbon t-shirt (while supplies last; one per customer).
For the fourth consecutive year, The Mall at Short Hills will again participate in The North Jersey Affiliate's Tie a Ribbon campaign, tying approximately 300 trees on the exterior of the shopping center with pink breast cancer awareness ribbons. The ribbons will remain on display through October in honor of Breast Cancer Awareness Month.
Just as in years past, The Mall at Short Hills will again transform into a pink oasis in support of Style For The Cure. Beginning in October, customers will enter The Mall at Short Hills greeted by Komen's signature icon, as large Breast Cancer Awareness ribbons will suspend above the canopy entrances on the JFK Parkway side of the shopping center. Once inside, customers will walk underneath scattered hanging pink ribbons. Pink floral beds will be in bloom throughout The Mall at Short Hills, and the end courts near Bloomingdale's and Neiman Marcus will feature a wall of exotic, fresh cut flowers all in tones of pink. Komen's "Journeys of Courage" floor banners will line The Mall at Short Hills, featuring compelling testimonials of Breast Cancer survivors.
To support Komen's educational outreach efforts, customers can visit an informational table in The Mall at Short Hills for educational literature from Komen for the Cure North Jersey. Komen representatives will be at the table, located on the lower level near Guest Services, from October 2-5 and each subsequent weekend thereafter through October.
In addition, The Mall at Short Hills will offer customers a take-one piece at Guest Services that details stores' fundraising efforts for Breast Cancer Awareness Month regardless of the breast cancer organization funds are being raised for. Some stores participating in such campaigns include Ann Taylor, California Pizza Kitchen, Coach, Lacoste, MaxMara, Moonstruck Chocolate Cafe, Movado, Optica, Saks Fifth Avenue, Sephora and Tiffany & Co.
"It is an honor to host Style For The Cure at The Mall at Short Hills for the sixth consecutive year," said Janet Cesario, marketing and sponsorship director. "Susan G. Komen for the Cure North Jersey serves people in our own backyard by providing significant funding directly to our local community, and we are honored to help raise funds for such a commendable organization," Cesario added.
Susan G. Komen For The Cure North Jersey, located in Summit, was established in 1997 and serves nine counties in northern New Jersey (Bergen, Essex, Hudson, Morris, Passaic, Sussex, Somerset, Union and Warren). Since inception, the Affiliate has granted over $10 million to community-based programs in its service area focusing on the medically underserved and uninsured. In addition, the Affiliate has contributed over $4.5 million to the Komen Foundation Award and Research Grant Program.
The Mall at Short Hills is located at Route 24 and JFK Parkway in Short Hills, New Jersey, and features Bloomingdale's, Macy's, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 fine stores and services. Shopping hours are 10am to 9pm Monday through Friday, 10am to 7pm on Saturday and 11am to 6pm on Sunday. Department store and restaurant hours may vary.
Preview the stores, the styles, the sales at www.shopshorthills.com.
# # #